resume
Experienced retail professional with a track record in category management, sourcing, and merchandising. Strong quantitative background in data and statistical analysis. Trained in applied economics and corporate governance. International professional experience spanning strategy consulting, research, writing, and teaching. Confident in leading teams both with direct and indirect authority.
Contact Information
| Name | Jonas De Maere |
Experience
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2025 - present Austin, TX
CEO / Founder
Vintaflow
- Founded and bootstrapped Vintaflow, a SaaS supply chain platform for the alcoholic beverage industry, from concept to commercial launch—achieving early market traction and revenue without external funding.
- Defined and executed the go-to-market strategy, securing strategic customers and partnerships across the U.S. and Europe, including producers, importers, and freight forwarders.
- Led product vision and cross-functional teams to deliver enterprise-grade forecasting and inventory optimization tools, driving measurable reductions in inventory costs and supply chain inefficiencies.
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2019 - 2025 ME & NC
Sourcing Manager – Wine, Private Brands, Special Projects
Ahold Delhaize USA
- Managed teams up to four direct reports engaged in sourcing of categories such as beverage, wine, frozen, and edible grocery.
- In charge of sourcing strategies and negotiation tactics for 5 different supermarket chains for a total of 2,200 stores.
- Functional areas involved: vendor selection, cost negotiation, forecasting, private brand development, pricing, and promotion.
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2016 - 2019 Belgium
Head of Wine Buying Department / Category Manager Wine
Delhaize
- Promoted within 6 months of joining to leading a team with 3 direct and 10 indirect reports sourcing over €200 million annually.
- In charge of negotiation, item sourcing, private brand development, and category performance.
- Responsible for the P&L, commercial plan, supply chain, replenishment, and merchandising.
- Forerunner in the integration between Ahold and Delhaize after the merger.
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2015 - 2016 Belgium
Strategy Consultant
Wine in Moderation AISBL
- Strategic development: identification of assessment tools, strategic objectives, operational frameworks, and budgets.
- Built relationships with national federations, European institutions, and multinational corporations.
- Implemented training pilot programs.
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2007 - 2019 Belgium
General Manager and Member of the Board
Belgian Wines Ltd.
- Executive family member of a wine business with focus on distribution, ecommerce, and retail.
- Involved in finance, accounting, business development, sourcing, and merchandising.
- Developed a strategic plan around B2C focus through retail outlets and direct to consumer sales.
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2009 - 2013 Antwerp, Belgium
Research Assistant in Corporate Governance
University of Antwerp, Department of Accounting and Finance
- Conducted research on corporate governance in an international setting and disseminated findings to policy makers, industry representatives, trade associations, regulators, and media.
- Acquired extensive knowledge on the functioning of boards of directors and management committees, with emphasis on internal board processes and the interaction between directors and executives.
- Developed a strong understanding of compliance, enterprise risk management, and the implications of strategy on firm-level outcomes.
Education
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2009 - 2013 Antwerp, Belgium
PhD
University of Antwerp
Applied Economics
- Dissertation: ‘Corporate Governance in Belgian Private Firms: Determinants of Board and Firm-level outcomes’
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2008 - 2009 Antwerp, Belgium
Master's Degree
Lessius University College
Business Economics
- Major in Operations Management
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2005 - 2008 Antwerp, Belgium
Bachelor's Degree
Lessius University College
Business Economics
Certificates
- Certificate in Interpersonal Communication: Strategies for Executives - MIT Sloan School of Management (2021)
- Certificate in Artificial Intelligence: Implications for Business Strategy - MIT Sloan School of Management (2020)
- WSET Certified Educator - Wine and Spirits Education Trust (2014)
- WSET Level 4 in Wines and Spirits - Wine and Spirits Education Trust (2013)
Publications
2014
2013
- AOMBoard roles in private firms: the influence of information on board task performanceIn Academy of Management Proceedings, 2013
- ThesisEssays on Corporate Governance in Belgian Private Firms: Determinants of Board and Firm-level OutcomesUniversiteit Antwerpen, 2013
Skills
Data & Analytics: Python, R, Stata, PowerBI, MicroStrategy, logistic regression, survival analysis, structural equation modelling, neural networks, Monte Carlo simulations
Supply Chain & Category Management: Sourcing, forecasting, inventory optimization, private brand development, vendor negotiation, pricing, merchandising
Languages
Dutch : Native
English : Excellent
French : Good
German : Elementary
Russian : Elementary