resume

Experienced retail professional with a track record in category management, sourcing, and merchandising. Strong quantitative background in data and statistical analysis. Trained in applied economics and corporate governance. International professional experience spanning strategy consulting, research, writing, and teaching. Confident in leading teams both with direct and indirect authority.

Contact Information

Name Jonas De Maere

Experience

  • 2025 - present

    Austin, TX

    CEO / Founder
    Vintaflow
    • Founded and bootstrapped Vintaflow, a SaaS supply chain platform for the alcoholic beverage industry, from concept to commercial launch—achieving early market traction and revenue without external funding.
    • Defined and executed the go-to-market strategy, securing strategic customers and partnerships across the U.S. and Europe, including producers, importers, and freight forwarders.
    • Led product vision and cross-functional teams to deliver enterprise-grade forecasting and inventory optimization tools, driving measurable reductions in inventory costs and supply chain inefficiencies.
  • 2019 - 2025

    ME & NC

    Sourcing Manager – Wine, Private Brands, Special Projects
    Ahold Delhaize USA
    • Managed teams up to four direct reports engaged in sourcing of categories such as beverage, wine, frozen, and edible grocery.
    • In charge of sourcing strategies and negotiation tactics for 5 different supermarket chains for a total of 2,200 stores.
    • Functional areas involved: vendor selection, cost negotiation, forecasting, private brand development, pricing, and promotion.
  • 2016 - 2019

    Belgium

    Head of Wine Buying Department / Category Manager Wine
    Delhaize
    • Promoted within 6 months of joining to leading a team with 3 direct and 10 indirect reports sourcing over €200 million annually.
    • In charge of negotiation, item sourcing, private brand development, and category performance.
    • Responsible for the P&L, commercial plan, supply chain, replenishment, and merchandising.
    • Forerunner in the integration between Ahold and Delhaize after the merger.
  • 2015 - 2016

    Belgium

    Strategy Consultant
    Wine in Moderation AISBL
    • Strategic development: identification of assessment tools, strategic objectives, operational frameworks, and budgets.
    • Built relationships with national federations, European institutions, and multinational corporations.
    • Implemented training pilot programs.
  • 2007 - 2019

    Belgium

    General Manager and Member of the Board
    Belgian Wines Ltd.
    • Executive family member of a wine business with focus on distribution, ecommerce, and retail.
    • Involved in finance, accounting, business development, sourcing, and merchandising.
    • Developed a strategic plan around B2C focus through retail outlets and direct to consumer sales.
  • 2009 - 2013

    Antwerp, Belgium

    Research Assistant in Corporate Governance
    University of Antwerp, Department of Accounting and Finance
    • Conducted research on corporate governance in an international setting and disseminated findings to policy makers, industry representatives, trade associations, regulators, and media.
    • Acquired extensive knowledge on the functioning of boards of directors and management committees, with emphasis on internal board processes and the interaction between directors and executives.
    • Developed a strong understanding of compliance, enterprise risk management, and the implications of strategy on firm-level outcomes.

Education

  • 2009 - 2013

    Antwerp, Belgium

    PhD
    University of Antwerp
    Applied Economics
    • Dissertation: ‘Corporate Governance in Belgian Private Firms: Determinants of Board and Firm-level outcomes’
  • 2008 - 2009

    Antwerp, Belgium

    Master's Degree
    Lessius University College
    Business Economics
    • Major in Operations Management
  • 2005 - 2008

    Antwerp, Belgium

    Bachelor's Degree
    Lessius University College
    Business Economics

Certificates

  • Certificate in Interpersonal Communication: Strategies for Executives - MIT Sloan School of Management (2021)
  • Certificate in Artificial Intelligence: Implications for Business Strategy - MIT Sloan School of Management (2020)
  • WSET Certified Educator - Wine and Spirits Education Trust (2014)
  • WSET Level 4 in Wines and Spirits - Wine and Spirits Education Trust (2013)

Publications

2014

  1. CGIR
    cgir_2014.png
    Board capital and the downward spiral: Antecedents of bankruptcy in a sample of unlisted firms
    Jonas De Maere, Ann Jorissen, and Lorraine M Uhlaner
    Corporate Governance: An International Review, 2014

2013

  1. AOM
    Board roles in private firms: the influence of information on board task performance
    Jonas De Maere, Ann Jorissen, and Gerwin Laan
    In Academy of Management Proceedings, 2013
  2. Thesis
    Essays on Corporate Governance in Belgian Private Firms: Determinants of Board and Firm-level Outcomes
    Jonas De Maere
    Universiteit Antwerpen, 2013

Skills

Data & Analytics: Python, R, Stata, PowerBI, MicroStrategy, logistic regression, survival analysis, structural equation modelling, neural networks, Monte Carlo simulations
Supply Chain & Category Management: Sourcing, forecasting, inventory optimization, private brand development, vendor negotiation, pricing, merchandising

Languages

Dutch : Native
English : Excellent
French : Good
German : Elementary
Russian : Elementary